If you’ve ever dreamt of starting your own limousine company then chances are you’ve thought about all the reasons it isn’t realistic – you don’t have enough start-up cash, the industry is too competitive, it’s too risky.
Although these are certainly valid concerns, the truth is that anyone who starts their own business takes a risk. Without risk-taking, the biggest businesses on the planet today wouldn’t exist.
If you do decide you’re brave enough to try and start your own limousine company, below are some of the fundamental things you’ll need to do.
Investing in vehicles
The most obvious thing you will need to start a limousine company is the limousines themselves. The big decision to make here is whether you will buy or rent your limousines.
Unless you have a lot of start-up investment, you’ll almost certainly need to rent rather than buy. However renting does come with its own issues that can complicate things. A third option would be to sub-contract the business you bring in to a company that already has their own limousines. Although this might not be too appealing in principal, it can be a way to get your feet wet without taking the risk of investing in your own vehicles.
Once you have your limousines taken care of, you’ll then need to find drivers. Limousine drivers are quite a rare breed so it might be quite challenging to find drivers with a lot of experience. However you shouldn’t let this deter you as even drivers who don’t have previous experience driving a limousine can be trained.
Getting limousine insurance
Another vital aspect of running a limousine company is getting limousine insurance. Limousine insurance will cover you for road risks as well as things like liability claims – both from the public and your employees. It’s always a good idea to get limousine insurance from a specialist provider since they will have the experience necessary to deal with the unique nature of a limousine company.
Marketing your business
When it comes to marketing your business, there are plenty of creative marketing techniques you can utilise that require little-to-investment.
Due to the nature of a limousine company, you want to try and create as much buzz and excitement as you can to get the word out. You might consider hosting a special event where your limousines are on display for example. There’s nothing quite like seeing a limousine up close so this can be a great way to generate buzz.